DOVKOLO CLUB has launched market.dovkolo.club, a marketplace connecting Ukrainian producers directly with Ukrainians living abroad. Verified brands are on the platform at launch, delivery already works to 16 European countries, and the United States and Canada come next.
Ordering something from Ukraine while living in Prague or Berlin has meant accepting risk: whether the parcel arrives, whether it clears customs, whether the seller replies at all. The marketplace removes that uncertainty by putting vetted sellers, logistics, and delivery into one place.
How it started
The idea of DOVKOLO CLUB appeared in 2023 inside our venture lab, out of personal experience. Sigma Software employees were relocating to new countries and hitting the same problem: how to find reliable services where you know no one. A community formed around the team, got support from Mission Possible and U Nation, and began exchanging recommendations.
The audience is large and settled. As of 30 April 2026, 4.37 million people who fled Ukraine held temporary protection status in the EU, concentrated in Germany, Poland, and Czechia, according to Eurostat. Migration has stabilised rather than reversed, leaving a durable base of people who keep a daily connection to Ukraine with no reliable way to buy from it.
Now the platform unites 3,000+ Ukrainians across 35 countries and serves as a source of proven recommendations on services and places in the EU and USA. The marketplace became the next step the community asked for: not only advice on where to buy, but also the goods from home.
Opening new horizons
By launching the marketplaces as part of the platform, DOVKOLO CLUB meets the needs of both Ukrainians abroad and Ukrainian producers. For producers, the marketplace removes the hurdles of international sales. DOVKOLO CLUB handles promotion, logistics, and customer acquisition, and the producer gets a prepaid order with payment going straight to them. Small businesses that could never fund international sales upfront can now sell abroad without carrying that cost.
The marketplace starts with nine brands covering clothing, books, games and crafts, cosmetics, tea and herbal blends, candles and diffusers, accessories, and homeware.
Producers willing to join the next wave can apply through the platform: market.dovkolo.club
It is now live on the web and mobile, and the team is openly collecting criticism from first users.
